Showcase Festivals
We at Initiative Musik use our export programmes and projects to promote both musicians and music companies in distributing their repertoire abroad. Since 2010, this has included the flagship project GERMANY AT SXSW, the German joint presentation of the cultural and creative industries at the world's largest showcase festival, South by Southwest (SXSW) in Austin, Texas. We are also involved in international networks such as European Talent Exchange and European Music Exporters Exchange (EMEE) and participate in other internationally relevant conferences and showcase festivals with activities and programmes.
Here you can find more information about our current showcase cooperations:
WOMEX 2025
Join the Global Music Community at WOMEX 2025 and apply now to be part of the German delegation.
One of the world’s leading music conferences, WOMEX (Worldwide Music Expo), is heading to Tampere, Finland from October 22–26, 2025. With artist showcases from across the globe, a vibrant trade fair, and in-depth conference sessions, this is the must-attend event for music professionals worldwide.
German music professionals can apply by June 15, 2025 (11:59 PM) to join the official German delegation at WOMEX 2025. Selected applicants will receive:
- A discount on the WOMEX registration (discount price: 280€ + VAT for registration until May 30 / 300€ + VAT for registration until June 27)
- Access to the GERMAN MUSIC EXPORT stand as a meeting and work hub
If the requirements are met, up to 50% of the costs of travel and accreditation can also be covered through our GO! Export funding program (separate submission of a funding application in German via the application portal necessary.)
Please Note: Only one person per company may apply. Limited spots available — early application is strongly recommended!
THE GREAT ESCAPE FESTIVAL 2025
ARTISTS AT OUR ZEITGEIST SHOWCASE @ THE GREAT ESCAPE FESTIVAL
DAVID BAY
SOBI
CECI
BLUSH ALWAYS
LAWN CHAIR
LUCY KRUGER & THE LOST BOYS
LETTERS SENT HOME
JULES
JAZZAHEAD! / GERMAN JAZZ EXPO 2025





RECEPTION: GERMAN HOUR
On April 25, it’s GERMAN HOUR by Initiative Musik and Goethe Institut! Join us at the German Market and make some new connections within the German Jazz Music scene while enjoying a complimentary drink. We are looking forward to meeting you there. Please note: You need a convention ticket to attend.
Location: German Market (Hall 6 Booth 40)
Date: April 25, 04:30 – 05:30 pm
SXSW 2025
GERMAN HAUS 2025
In 2025, there once again was the GERMAN HAUS at SXSW as a central point of contact for all visitors interested in Germany. The GERMAN HAUS offered an inspiring program with numerous attractive formats and events from Germany’s tech and creative industries from 8 – 12 March 2025.
More info at contact@german-haus.com!
Watch our aftermovie here!
MENT 2025

Jessica Kert

MEET THE GERMAN DELEGATION @ MENT
- Alexander Agency – Alexander Bernath
- Cabin Artists – Hanna Döring
- Kiosque Booking – Dominique Panther-Robinson
- pøj pøj – Gülker & Hofmann GbR – Niklas Tschaikowsky
- Tapete Musik e.K. – Lilia Ohls
- Waterfall Records – Alexander Dommisch
ESNS 2025




David Bay

ERROR

Felix Raphael

frytz

Kara Delik
CONTACT




Sebastian Schub


WizTheMc
CONTACT
BIME 2024

WAVES VIENNA 2024

GERMAN SHOWCASE ACTS

aemilia












OTHER GERMAN ACTS



Schnieke
WEBSITE
PRIMAVERA PRO 2024


THE GREAT ESCAPE 2024
German Acts @ The Great Escape
AKA KELZZ (ZEITGEIST Showcase)
ATRIP
BROCKHOFF (ZEITGEIST Showcase)
FERGE X FISHERMAN (ZEITGEIST Showcase)
KATHLEN MORRISON
LAWNS
PHILINE SONNY (ZEITGEIST Showcase)
SPARKLING
SHARPE 2024

Jessica Kert



Opium Hum
Deadlines Showcase Festivals
Application deadlines for other showcase festivals worldwide:
BABEL MUSIC XP, 19.-21.03.2026
Marseille, France
MENT, 18.-21.02.2026
Ljubljana, Slovenia
ESNS, 14.-17.01.2026
Groningen, The Netherlands
TALLINN MUSIC WEEK, 09.-11.04.2026
Tallinn, Estonia