GERMAN PAVILION is the joint trade show stand for German exhibitors during SXSW. Located in the middle of the Austin Convention Center, this much-noticed stand provides the perfect opportunity to present German innovations to a larger audience. Companies from the culture and creative industries as well as artists and other creative folks present themselves to tens of thousands of professionals in attendance.


This year’s edition of South by Southwest takes place from March 16 to 20, 2021 as an online event.
More information about SXSW 2021 Online

A Diversity of Innovations from Germany

The joint trade show catalogue and targeted branding on the daily programmes and flyers advertise all the offerings at GERMAN PAVILION and in GERMAN HAUS. WUNDERBAR – GERMANY AT SXSW, the German trade show presentation in Austin, Texas, is part of the Foreign Trade Fair Programme of the German Federal Ministry for Economic Affairs and Energy (BMWi). Each year, GERMAN PAVILION is realised by Koelnmesse on behalf of the BMWi and in close cooperation with the Association of the German Trade Fair Industry (AUMA) and Initiative Musik.

Ansicht des deutschen Gemeinschaftsmessestandes bei der South by Southwest in der Totale.
The shared trade show stand for exhibitors from Germany.

Neus López

head of department