South by Southwest (SXSW) will take place again from March 10 to 19, 2023. Artists and professionals from the music, film and tech industries will meet organizers, investors and key players from the international creative industry in Austin, Texas (USA). At SXSW 2023, artists and companies from Germany will again have the opportunity to present themselves and network in the GERMAN HAUS and GERMAN PAVILION.

In 2023, GERMAN HAUS will again serve as an anchor and meeting point for delegates from Germany and beyond. On offer will be presentations and talks, networking events, music showcases and plenty of space for encounters . The program will be published shortly on the website


  • SXSW is the ideal platform for entry into the US market and for maintaining existing business contacts.
  • Networking – There is a very high density of top industry representatives and networking events for the music, film and digital industries.
  • Advanced knowledge – forward-looking trends and innovations in the music, interactive and film industries are often presented here first.
  • The event’s interdisciplinary approach is unrivalled around the world.
  • Ideal for product presentations/product launches – also possible within GERMAN HAUS and at the GERMAN PAVILION.

WUNDERBAR – GERMANY AT SXSW is part of the Foreign Trade Fair Programme of the German Federal Ministry for Economic Affairs and Energy.

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Neus López

head of department