Wanderlust – Germany’s dynamic presence at Showcase Festivals

Combining forces to support musical talent from Germany: with this goal in mind, Initiative Musik and the regional pop music funding organizations popNRW (Landesmusikrat NRW), Pop-Büro Region Stuttgart, RockCity Hamburg e.V. and Verband für Popkultur in Bayern e.V., have joined forces to present newcomers under the umbrella brand “WANDERLUST – New German Talent Showcase”.

First presentation at Waves Vienna 2020

After months of bans on traveling and touring due to the corona pandemic, innovation solutions such as digital and hybrid formats are now making it possible for international showcase festivals to gradually start taking place again. One of the first events offering musicians a stage is the Waves Vienna, from 10 to 12 September 2020. At this hybrid conference in Vienna, the joint presentation of bands and solo artists from Germany is taking place under the brand WANDERLUST – New German Talent Showcase. WANDERLUST aims to increase the presence of German newcomer musicians abroad over the long term.

Now that the participating pop promotion institutions have taken part in various showcase festivals abroad, all their energies are currently being focused on the joint presentation in Vienna. The cooperation is being continued in the coming months for additional showcase festivals and events.