We at Initiative Musik use our export programmes and projects to promote both musicians and music companies in distributing their repertoire abroad.

Musicians and their partner companies can apply for financial support for international music releases and performances outside of Germany as part of our Artist Sponsorships and Tour Sponsorship programmes. The programmes DO! Export and GO! Export support small and medium-sized businesses as well as individual entrepreneurs in the music industry in expanding their international activities. For details, please see the programme descriptions in the Support Programmes section.

To Artist Sponsorships – for international releases and tours
To Tour Sponsorships – for international performances
To DO! Export
To GO! Export

Initiative Musik plays an active part in strengthening the German music industry abroad, including with its own projects under the names WUNDERBAR and GERMAN HAUS. Since 2010, this also includes the flagship project GERMANY AT SXSW, the German joint presentation for the culture and creative industries at South by Southwest (SXSW), the world’s largest showcase festival, in Austin, Texas. Furthermore, Initiative Musik is also involved with international networking organisations, including ESNS Exchange and the European Music Exporters Exchange (EMEE). Export activities are rounded off with the theme tours for the Federal Republic of Germany’s Visitors Programme.

Stage view Vaovao, copyright Alexander Galler
© Alexander Galler
Vaovao at Waves Vienna 2021


Financial support for travel and marketing costs for musicians and bands based in Germany for special performances (showcases, support tours, press and promotional appearances) abroad.
Support for small and medium-sized companies as well as individual entrepreneurs from the music industry regarding the implementation of events and campaigns for the marketing of their artists abroad.
Support for small and medium-sized businesses and individual entrepreneurs from the music industry in expanding their international activities.


Current Export Projects



Initiative Musik is a partner of EMEE, the European Music Exporters Exchange. This association of 24 European music export offices is a strategic network aiming to increase the international distribution of the European repertoire both within and outside of Europe.

Icon ESNS Exchange

ESNS Exchange

Initiative Musik’s participation in ESNS Exchange supports both musicians as well as festivals from Germany with their internationalisation activities. ESNS Exchange, a joint European programme, supports festival appearances in other European countries.

Icon Wunderbar/Germany @SXSW

Wunderbar/Germany @SXSW

The German joint presentation at the world’s largest digital trade show SXSW, realised by Initiative Musik, provides musicians, companies and participating federal states a framework for presenting themselves in a competitive international environment.

Icon BIME 2022

BIME 2022

The 10th edition of BIME in Bilbao, Spain, will take place October 26-29, 2022. With an extensive conference and showcase program, BIME is an important meeting point in Europe for the Latin American music industry.

Icon Theme trips

Theme trips

International music entrepreneurs and journalists are our guests during the theme tours as part of the Federal Republic of Germany’s Visitors Programme. They receive authentic and differentiated first-hand impressions by attending outstanding music festivals and conferences in Germany.

Icon Showcase Festivals

Showcase Festivals

A showcase festival combines music festival with industry meeting. In contrast to mainstream festivals, they target mostly people from the music industry. Newcomers get the opportunity to present themselves to a professional audience.

Icon country-specific regulations

country-specific regulations

Current information on country-specific regulations concerning entry, tours and co.


February 15, 2023 Artist Application Deadline
The Great Escape
10.-13.05.2023, Brighton, UK
March 1, 2023 Artist Application Deadline
Iceland Airwaves
02. – 04. 11. 2023, Reykjavík, Iceland 
June 15, 2023 Artist Application Deadline
Canadian Music Week
05. – 10. 06. 2023, Toronto, Canada
August 11, 2023 Artist Application Deadline
Reeperbahn Festival
20. – 23. 09. 2023, Hamburg, Germany


Foto eines Kalenders