We at Initiative Musik use our export programmes and projects to promote both musicians and music companies in distributing their repertoire abroad.

Musicians and their partner companies can apply for financial support for international music releases and performances outside of Germany as part of our Artist Sponsorships and Tour Sponsorship programmes. The DO! Export programme, which is currently in the pilot phase, supports small and medium-sized businesses as well as individual entrepreneurs in the music industry in organising events and campaigns to market their artists abroad. For details, please see the programme descriptions in the Support Programmes section.

To Artist Sponsorships – for international releases and tours
To Tour Sponsorships – for international performances
To DO! Export

Initiative Musik plays an active part in strengthening the German music industry abroad, including with its own projects under the names WUNDERBAR and GERMAN HAUS. Since 2010, this also includes the flagship project GERMANY AT SXSW, the German joint presentation for the culture and creative industries at South by Southwest (SXSW), the world’s largest showcase festival, in Austin, Texas. Furthermore, Initiative Musik is also involved with international networking organisations, including ESNS Exchange and the European Music Exporters Exchange (EMEE). Export activities are rounded off with the theme tours for the Federal Republic of Germany’s Visitors Programme.

Initiative Musik’s FUNDING DOCUMENTARY presents an overview of all the artists, music clubs, short tours and infrastructure, digitisation and technical-renewal projects that we’ve supported as part of our sponsorship and grant programmes.

There are more than one thousand music videos from supported musicians and bands in our JUKEBOX. Here you can hear what the artists supported by Initiative Musik sound like. A special feature as part of this are the PLAYLISTS that can be automatically generated by filtering according to genre, German federal state and year of funding.

Funded projects
in the documentation
in the Jukebox

Current Export Projects


Initiative Musik is a partner of EMEE, the European Music Exporters Exchange. This association of 24 European music export offices is a strategic network aiming to increase the international distribution of the European repertoire both within and outside of Europe.

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ESNS Exchange

Initiative Musik’s participation in ESNS Exchange supports both musicians as well as festivals from Germany with their internationalisation activities. ESNS Exchange, a joint European programme, supports festival appearances in other European countries.

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WANDERLUST is the joint presentation of Initiative Musik, popNRW (NRW State Music Council), the Stuttgart Region Pop Office, RockCity Hamburg and the Association for Pop Culture in Bavaria to support musical talent from Germany.

Icon Wunderbar/Germany @SXSW
Wunderbar/Germany @SXSW

The German joint presentation at the world’s largest digital trade show SXSW, realised by Initiative Musik, provides musicians, companies and participating federal states a framework for presenting themselves in a competitive international environment.

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Theme trips

International music entrepreneurs and journalists are our guests during the theme tours as part of the Federal Republic of Germany’s Visitors Programme. They receive authentic and differentiated first-hand impressions by attending outstanding music festivals and conferences in Germany.

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Showcase Festivals

A showcase festival combines music festival with industry meeting. In contrast to mainstream festivals, they target mostly people from the music industry. Newcomers get the opportunity to present themselves to a professional audience.

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country-specific regulations

Current information on country-specific regulations concerning entry, tours and co.

June 15, 2022 Artist Application Deadline
28.-30. September 2022, Lisbon, Portugal
June 30, 2022 Artist Application Deadline
Iceland Airwaves
03.-05. November 2022, Reykjavik, Iceland
June 30, 2022 Artist Application Deadline
Live at Heart
31. August -04. September 2022, Orebro, Sweden
July 26, 2022 Artist Application Deadline
Reeperbahn Festival
21.-24. September 2022, Hamburg, Germany
September 1, 2022 Artist Application Deadline
Eurosonic Noorderslag
18.-21. January 2022, Groningen, Netherlands
November 1, 2022 Artist Application Deadline
New Colossus Festival
8.-12.03.2023, New York City, USA
November 18, 2022 Artist Application Deadline
04.-06. Mai 2023, Wrexham, UK
November 30, 2022 Artist Application Deadline
Future Echoes
16.-18. Februar 2023, Norrköping, Schweden
December 12, 2022 Artist Application Deadline
Tallinn Music Week
10.-14. May 2023, Tallinn, Estonia