We at Initiative Musik use our export programmes and projects to promote both musicians and music companies in distributing their repertoire abroad.

Musicians and their partner companies can apply for financial support for international music releases and performances outside of Germany as part of our Artist Sponsorships and Tour Sponsorship programmes. For details, please see the programme descriptions in the Support Programmes section.

To Artist Sponsorships – for international releases and tours
To Tour Sponsorships – for international performances

Initiative Musik plays an active part in strengthening the German music industry abroad, including with its own projects under the names WUNDERBAR and GERMAN HAUS. Since 2010, this also includes the flagship project GERMANY AT SXSW, the German joint presentation for the culture and creative industries at South by Southwest (SXSW), the world’s largest showcase festival, in Austin, Texas. Furthermore, Initiative Musik is also involved with international networking organisations, including the European Talent Exchange Programme (ETEP) and the European Music Exporters Exchange (EMEE). Export activities are rounded off with the theme tours for the Federal Republic of Germany’s Visitors Programme.

Initiative Musik’s FUNDING DOCUMENTARY presents an overview of all the artists, music clubs, short tours and infrastructure, digitisation and technical-renewal projects that we’ve supported as part of our sponsorship and grant programmes.

There are more than one thousand music videos from supported musicians and bands in our JUKEBOX. Here you can hear what the artists supported by Initiative Musik sound like. A special feature as part of this are the PLAYLISTS that can be automatically generated by filtering according to genre, German federal state and year of funding.

Funded projects
in the documentation
in the Jukebox

Current Export Projects


Initiative Musik is a partner of EMEE, the European Music Exporters Exchange. This association of 24 European music export offices is a strategic network aiming to increase the international distribution of the European repertoire both within and outside of Europe.


Initiative Musik’s participation in the European Talent Exchange Programme supports both musicians as well as festivals from Germany with their internationalisation activities. ETEP, a joint European programme, supports festival appearances in other European countries.

Icon Wanderlust

WANDERLUST is the joint presentation of Initiative Musik, popNRW (NRW State Music Council), the Stuttgart Region Pop Office, RockCity Hamburg and the Association for Pop Culture in Bavaria to support musical talent from Germany.

Icon Wunderbar/Germany @SXSW
Wunderbar/Germany @SXSW

The German joint presentation at the world’s largest digital trade show SXSW, realised by Initiative Musik, provides musicians, companies and participating federal states a framework for presenting themselves in a competitive international environment.

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Theme trips

International music entrepreneurs and journalists are our guests during the theme tours as part of the Federal Republic of Germany’s Visitors Programme. They receive authentic and differentiated first-hand impressions by attending outstanding music festivals and conferences in Germany.

Icon Showcase Festivals
Showcase Festivals

A showcase festival combines music festival with industry meeting. In contrast to mainstream festivals, they target mostly people from the music industry. Newcomers get the opportunity to present themselves to a professional audience.

Icon country-specific regulations
country-specific regulations

Current information on country-specific regulations concerning entry, tours and co.

November 4, 2021 Band Application Deadline
jazzahead! 2022
28. – 30. April 2022, Bremen, GER
December 12, 2021 Band Application Deadline
Tallinn Music Week 2022
4. – 8. Mai 2022, Tallin, EST
January 17, 2022 Band Application Deadline
FOCUS Wales 2022
5. – 7. May 2022, Wales, UK
February 13, 2022 Band Application Deadline
The Great Escape Festival 2022
11. – 14. May 2022, Brighton, UK