We at Initiative Musik use our export programmes and projects to promote both musicians and music companies in distributing their repertoire abroad.

Musicians and their partner companies can apply for financial support for international music releases and performances outside of Germany as part of our Artist Sponsorships and Tour Sponsorship programmes. For details, please see the programme descriptions in the Support Programmes section.

To Artist Sponsorships – for international releases and tours
To Tour Sponsorships – for international performances

Initiative Musik plays an active part in strengthening the German music industry abroad, including with its own projects under the names WUNDERBAR and GERMAN HAUS. Since 2010, this also includes the flagship project GERMANY AT SXSW, the German joint presentation for the culture and creative industries at South by Southwest (SXSW), the world’s largest showcase festival, in Austin, Texas. Furthermore, Initiative Musik is also involved with international networking organisations, including the European Talent Exchange Programme (ETEP) and the European Music Exporters Exchange (EMEE). Export activities are rounded off with the theme tours for the Federal Republic of Germany’s Visitors Programme.

Initiative Musik’s FUNDING DOCUMENTARY presents an overview of all the artists, music clubs, short tours and infrastructure, digitisation and technical-renewal projects that we’ve supported as part of our sponsorship and grant programmes.

There are more than one thousand music videos from supported musicians and bands in our JUKEBOX. Here you can hear what the artists supported by Initiative Musik sound like. A special feature as part of this are the PLAYLISTS that can be automatically generated by filtering according to genre, German federal state and year of funding.

Funded projects
in the documentation
in the Jukebox

Current Export Projects

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Initiative Musik is a partner of EMEE, the European Music Exporters Exchange. This association of 24 European music export offices is a strategic network aiming to increase the international distribution of the European repertoire both within and outside of Europe.


Initiative Musik’s participation in the European Talent Exchange Programme supports both musicians as well as festivals from Germany with their internationalisation activities. ETEP, a joint European programme, supports festival appearances in other European countries.

Icon Wanderlust

WANDERLUST is the joint presentation of Initiative Musik, popNRW (NRW State Music Council), the Stuttgart Region Pop Office, RockCity Hamburg and the Association for Pop Culture in Bavaria to support musical talent from Germany.

Icon Wunderbar/Germany @SXSW
Wunderbar/Germany @SXSW

The German joint presentation at the world’s largest digital trade show SXSW, realised by Initiative Musik, provides musicians, companies and participating federal states a framework for presenting themselves in a competitive international environment.

Icon Theme trips
Theme trips

International music entrepreneurs and journalists are our guests during the theme tours as part of the Federal Republic of Germany’s Visitors Programme. They receive authentic and differentiated first-hand impressions by attending outstanding music festivals and conferences in Germany.

July 22, 2021
10.00 – 11.30
TikTok for musicians
Fully booked
July 22, 2021 Band Application Deadline
Midem Talent Exporter 2021
16.- 19. November 2021, Online
July 23, 2021 Band Application Deadline
Reeperbahn Festival 2021
22.-25. September 2021, Hamburg, Germany
July 27, 2021
17.00 – 18.30
SXSW 2022 – What it is and how to get there
Register here for free:
August 20, 2021
10.00 – 11.30
TikTok for musicians
Register here for free:
September 1, 2021 Band Application Deadline
Eurosonic 2022
19.-22. January 2022, Groningen, Netherlands
October 7, 2021 Band Application Deadline
SXSW 2022
14.-20. March 2022, Austin/Texas, USA