INITIATIVE MUSIK EXPORT PROMOTION
We at Initiative Musik use our export programmes and projects to promote both musicians and music companies in distributing their repertoire abroad.
Musicians and their partner companies can apply for financial support for international music releases and performances outside of Germany as part of our Artist Sponsorships and Tour Sponsorship programmes. The DO! Export programme, which is currently in the pilot phase, supports small and medium-sized businesses as well as individual entrepreneurs in the music industry in organising events and campaigns to market their artists abroad. For details, please see the programme descriptions in the Support Programmes section.
Initiative Musik plays an active part in strengthening the German music industry abroad, including with its own projects under the names WUNDERBAR and GERMAN HAUS. Since 2010, this also includes the flagship project GERMANY AT SXSW, the German joint presentation for the culture and creative industries at South by Southwest (SXSW), the world’s largest showcase festival, in Austin, Texas. Furthermore, Initiative Musik is also involved with international networking organisations, including ESNS Exchange and the European Music Exporters Exchange (EMEE). Export activities are rounded off with the theme tours for the Federal Republic of Germany’s Visitors Programme.