Events International

We at Initiative Musik use our export programmes and projects to promote both musicians and music companies in distributing their repertoire abroad. Since 2010, this has included the flagship project GERMANY AT SXSW, the German joint presentation of the cultural and creative industries at the world’s largest showcase festival, South by Southwest (SXSW) in Austin, Texas. We are also involved in international networks such as ESNS Exchange and European Music Exporters Exchange (EMEE) and participate in other internationally relevant conferences and showcase festivals with activities and programmes.

German Showcase Header

The international showcase festival Waves Vienna will take place again from 7-9 September 2023. In cooperation with the regional pop music funding bodies Musicboard Berlin, popNRW, Pop-Büro – Region Stuttgart, RockCity Hamburg and Verband für Popkultur in Bayern, we will present artists and bands from Germany.

  • Becky Sikasa (North Rhine-Westphalia)
  • Damona (Bavaria)
  • Ferge + Fisherman + Nujakasha (Bavaria)
  • Flawless Issues (Baden-Wuerttemberg)
  • Güner Künier (Berlin)
  • Meagre Martin (Berlin)
  • Mele (Baden-Wuerttemberg)
  • Moon Mates (Bavaria)
  • Smoking (Hamburg)
  • Salomea (North Rhine-Westphalia)
  • Shybits (Berlin)
  • Willow Parlo (Hamburg)

With the acts Berq, Dolphin Love, Jamila & The Other Heroes, Loki, Serpentin and Thala, further artists from Germany will be part of the Waves Vienna showcase programme.

Delegates can get to know the bands at the speed meeting session on Friday 8.9.2023 in the WEST Space, registrations for which are already open.

German Showcase Reception
Friday, 8.9.2023, 17:30 – 18:30 at the Metropol

All festival visitors are invited to this year’s reception. Come by and meet the German music professionals.

As part of our cooperation with BIME, we are once again bringing three acts from Germany to the stages of the Spanish Showcase Festival.
Three artists or bands will get the chance to present their music and talent to an international audience of professionals, especially from Europe and Latin America. In addition to the live performances, there will be the opportunity to take part in the three days of the BIME Congress and to network with professionals from all areas of the music industry.

With the aim of supporting musicians and festivals in their internationalisation, the Initiative Musik is the official German representation at ESNS Exchange. The EU programme opens up new perspectives for all performing musicians at Eurosonic (ESNS) in Groningen (Netherlands).

The showcase festival takes place every year in January and is one of the industry meetings for the international music scene. Selected bands get the unique chance to showcase themselves to an international audience of professionals. Concerts arranged through Eurosonic are funded by the EU programme ESNS Exchange. For the participating festivals, this creates a strong additional incentive to book European newcomers.

The project funds for the participation of the Initiative Musik in ESNS Exchange are made available through the budget of the Federal Government Commissioner for Culture and the Media (BKM).

Artists and bands have until 1.9.2023 to apply for one of the popular showcase slots at ESNS 2024 (17-20.1.2024). For those who have never done this before, we recommend our free workshop.

The application is open until 1.9.2023.
Apply now!

At South by Southwest (SXSW) in Austin, Texas (USA), artists and professionals from the music, film and tech industries meet organisers, investors and key players from the international creative industry.

For professional artists from Germany, we can offer support in applying for a showcase at SXSW 2024. We have a limited number of coupons for a free application. The prerequisites for this are a professional environment, existing business contacts in the USA and a brief explanation of what the SXSW appearance is specifically intended to achieve.

Coupons must be redeemed before submitting the application and can be applied for here.

Applications to the festival can be submitted until 25.8.2023 (Early Application Deadline) or 27.10.2023 (Final Deadline). We recommend an earlier application.

Dates Showcase Festivals


Application Deadline
The New Colossus Festival, 6.-10.3.2024
New York, USA


Application Deadline
L2MS Lille Metal Music Showcase, 6.-8.2.2024
Lille, France


Application Deadline
Africa Rising Music Conference (ARMC), 28. & 29.5.2024
Johannesburg, South Africa


Application Deadline
Jazzahead!, 11.-13.4.2024
Bremen, Germany


Final Deadline
SXSW 2024 8. – 16.3.2024
Austin, Texas, USA


Application Deadline
Tallinn Music Week 4. – 6.4.2024
Tallinn, Estonia


Application Deadline
Future Echoes, 21.-23.3.2024
Norrköping, Sweden


Application Deadline
SPIKE – Bulgarian Music Showcase, 23.-25.5.2024
Plovdiv, Bulgaria


Application Deadline
The Great Escape, 15.-18.5.2024
Brighton, UK


Get up-to-date infos about funding programmes, events, and more
Ja, ich willige ein, dass die Initiative Musik gGmbH meine E-Mail-Adresse verwenden darf, um mir Werbe-E-Mails mit Informationen über die Initiative Musik und ihre Förderprogramme zuzusenden. Mir ist bewusst, dass der Newsletter-Versand entsprechend der Datenschutzerklärung von erfolgt, meine Einwilligung freiwillig ist und ich sie jederzeit durch einfache Erklärung (per E-Mail, Post oder Fax an +49 (0)30 - 531 475 45-199) für die Zukunft widerrufen kann.
Eine Abbestellung ist zudem durch das Anklicken des Abbestelllinks in den einzelnen Newslettern möglich.
Logo BKM Logo GVL Logo GEMA Logo Deutscher Musikrat