Without the support of sponsors and partners, our work for rock, pop and jazz music would not be possible. They facilitate our funding programs, original projects and our main office.
The Federal Government Commissioner for Culture and the Media (BKM)
Minister of State Monika Grütters: “Initiative Musik has established itself as an important player in the music scene. Discovering and promoting today’s talented artists, it supports them in forging their own paths, implementing new ideas and utilising their skills to achieve commercial breakthroughs or even in becoming the stars of tomorrow. It has increased the pace of creativity and innovation across the industry and thereby contributed to a considerable increase in musical diversity throughout the country. Its APPLAUS programme also supports a broad and diversified club landscape in Germany, which is an ongoing and important factor for musical culture that also contributes to a sense of identity for cities and regions.”
It is a duty of the state to protect the freedom of artistic expression and to create the conditions required for cultural life to flourish. Germany’s Federal Government supports cultural institutions and projects that are of national importance and the Federal Government Commissioner for Culture and the Media (BKM), Minister of State Monika Grütters, is responsible for promoting culture for the government. The BKM has been promoting institutions and projects within the framework of cultural federalism since 1999 and has been the main sponsor of Initiative Musik since 2007. The BKM has also assumed a portion of the costs for Initiative Musik’s administrative offices, which are co-financed by the GVL and GEMA.
Federal Ministry for Economic Affairs and Energy (BMWi)
Christian Hirte, Parliamentary State Secretary: “Popular music in Germany represents cultural diversity and, with its wide variety of offerings of rock, pop and jazz, also has a very large influence on the cultural and creative industries in Germany. The BMWi has therefore been supporting Initiative Musik from the very start as a member of the Advisory Board and in the area of internationalising and exporting, especially at the organisation’s annual appearance at South by Southwest in Austin, Texas. It is one of the Initiative Muisk’s great achievements that this joint appearance by innovative companies and exciting artists in the German Pavilion and in GERMAN HAUS has meanwhile developed to become one of the most successful events at the world’s largest festival for music, games and interactive media.“
Initiative Musik has been coordinating the German joint presentation at the South by Southwest (SXSW) creative conference in Austin, Texas, for the German Federal Ministry for Economic Affairs since 2010. The joint presentation at GERMAN HAUS – with participation of numerous German federal states and private-sector partners – and the trade show stand is the largest presentation of the German cultural and creative industries abroad.
German Federal Foreign Office
Dr Andreas Görgen, Director-General for Culture and Communication: “Initiative Musik helps music, musicians, producers and additional stakeholders in the music industry, and we help Initiative Musik. Together we want to make a contribution so that festivals and artists, managers and people in the media can help Germany resonate amongst the international competition.”
Since 2011, Initiative Musik has been regularly putting together musically-themed tours for the Federal Republic of Germany’s Visitors Programme with the financial support of the Federal Foreign Office. International music journalists and other experts are invited to Germany to experience a wide variety of pop-cultural events on these tours. These programmes convey an authentic, up-to-date and differentiated picture of Germany and thereby contribute to improving the image of the German music industry abroad.
German Society for the Administration of Neighbouring Rights (GVL)
Dr Tilo Gerlach & Guido Evers, Managing Directors: “As a sponsor, the GVL is pleased to look back onto Initiative Musik’s valuable sociocultural achievements over the past ten years. During this period Initiative Musik has been successfully promoting artists in Germany across genres – from pop to jazz – using their keen intuition and accomplishing it in a field beyond the traditional high culture. In combination with the nationwide promotion of infrastructure for music venues and supporting musicians’ international activities, Initiative Musik also makes an important contribution at the local level and beyond Germany’s borders, helping open up lively spaces for developing a diversity of creative work.”
GVL currently represents the interest of 140,000 performing artists and 12,000 record producers and has been doing so since 1959. GVL’s philosophy is that performing artists and those who create the financial foundation for performances must receive money for the exploitation of their work. GVL is one of the largest collective management organisations for neighbouring rights in Europe. GVL has been an Initiative Musik partner since 2008 and has been helping finance Initiative Musik’s administrative offices from the very start.
German Music Authors’ Society (GEMA)
Dr Harald Heker, CEO: “Max Giesinger, Tim Bendzko, Prinz Pi, Von Wegen Lisbeth, MIA – all of them have been supported by Initiative Musik in the past and with its help have taken the big stages by storm. Seed money and music venues are the basic prerequisites for up-and-coming artists so they can make a living from their creativity. Initiative Musik promotes both artists and venues throughout Germany with its numerous programmes. Its dedication and commitment have helped many artists in the music industry achieve breakthroughs, thereby making the German music landscape more vibrant and diverse.”
Composers and lyricists, the authors of musical works and music publishers are all united under GEMA’s umbrella. GEMA, a collective management organisation, manages remuneration claims and entitlements for its members globally wherever their copyright-protected musical works are used. It also campaigns on behalf of its members in the political arena to ensure copyright is appreciated in future. The organisation is also active in numerous funding projects for a diverse musical culture. GEMA has been helping finance the Initiative Musik administrative offices since 2007.
German Music Council
Prof. Christian Höppner, General Secretary: “Pop, rock, jazz and the club landscape are part of our cultural diversity. Protecting and promoting this diversity and networking music from Germany internationally have been a smashing success for Initiative Musik thanks to the support of the German Bundestag, the Federal Government Commissioner for Culture and the Media Monika Grütters, and the involvement and dedication of the music business. Live music is second to none, even in the digital era.”
We believe that Germany must become a knowledge-based and creative society and that education and culture play a decisive role in this development. That is why the German Music Council and its partners are involved in all areas of social life related to music and are committed to making Germany a vibrant country for it. With its member associations and the State Music Councils, the German Music Council sees itself as an advisor and centre of excellence for politics and civil society. Along with the GVL, the German Music Council has been an Initiative Musik partner since 2008.