Initiative Musik

Initiative Musik is the federal government’s funding agency that supports the music industry for rock, pop, and jazz in Germany. Initiative Musik’s support programmes offer artists financial support to indirectly support their professional development. One of its main goals is to promote and support young musical talent, musicians with immigrant backgrounds, and disseminating music from Germany on a national level and on foreign markets. Another focus is the support of music venues that significantly contribute to maintaining cultural diversity within Germany with their work.

The range of support combines both cultural and economic development, which is also reflected in the structure of the partners and the representation on Initiative Musik’s Supervisory Board with equal numbers of representatives from the political sphere and music industry.

Initiative Musik acts as Germany’s music export office. As the German representative, it contributes to international networks – such as the European Talent Exchange Programme (ETEP) – cooperates with other European music export offices, and also initiates its own projects for promoting exports and up-and-coming artists.

Initiative Musik is supported by the German Society for the Administration of Neighbouring Rights (GVL), the German Music Council (Deutscher Musikrat), and the German Music Authors’ Society (GEMA). The bulk of the project’s funding is provided by the German Federal Commissioner for Culture and Media.

Further information

Meute (live) @ SXSW, Foto: Dan Taylor for German Haus/Initiative Musik



Press Release

Germany strongly represented at the South by Southwest creative conference yet again


March 19, 2018

  • Record participation at the South by Southwest (SXSW) Digital, Film and Music Conference with almost 1,300 conference participants 
  • Bernd Weismann: “German Haus was once more an amazing meeting place for the German and international communities.”
  • Six day program with more than ten thousand visitors to the German joint stand and in German Haus
  • SXSW Music saw 22 bands from Germany performing in Austin, Texas


READ MORE >>>  Press Release

Pressphotos >>> GERMAN HAUS - SXSW 2018 (c) Dan Taylor für GERMAN HAUS / Initiative Musik

Initiative Musik recommends: Music moves Europe Playlists curated by EMEE


Initiative Musik is a partner of EMEE.

Website & Playlists Music moves Europe: